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Nielsen - Delivering fast-moving consumer data and analytics on demand

Nielsenā€™s Answers on Demand (AOD) service delivers consumer data and analytics to businesses in over 100 countries. In order to track and report sales of fast-moving consumer goods, Nielsen needed a backend solution that could store user-generated data while providing extremely fast response times and low latency. Using Couchbase as a document store, Nielsen was able to sidestep many limitations of their Oracle database, simplify system management, and boost response time by 50%.

About Nielsen

80%

increased change management efficiency

50%

boost in response time

Challenges

    • Needed flexible data modeling and the agility to quickly adapt to constantly changing data
    • A complex Oracle system was slowing performance during data searches
    • Had to scale for massive volumes of data while minimizing hardware

Outcomes

    • Flexible data modeling and queries increased change management efficiency by 80%
    • Pre-indexing metadata helped boost response times by 50%
    • Easy scalability reduced operations costs
    • SQL++ for big data analytics enabled more granular insights
We are able to put data to work in a more efficient way, and we have built a strong foundation for the future.

Architecture Lead, Nielsen

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  • User profile store

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Maccabai logo Key features

Nielsen Builds Better Analytics
Learn how Neilsen dramatically improved the efficiency of their system and increased the speed of data delivery with Couchbase.
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Analytics With Couchbase at Nielsen
Neilsen speaks about leveraging Couchbase to deliver a 50 percent boost in response times.
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NoSQL for Media & Entertainment
Meet user demand while maintaining uptime for your applications with Couchbase's NoSQL database solution for media and entertainment companies.
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Catalog & Inventory Management
Deliver relevant product and service content and real-time inventory availability.
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Couchbase Server
A modern cloud-native distributed database that fuses the greatest strengths of relational and NoSQL into one platform.
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SQL++
Execute industry-standard ANSI SQL syntax on JSON structured data.
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